Our Services / Feasibility, Formation and Expansion / Launch Strategy
Launch Strategy
A launch plan for a business, product or branch: timing, messages, channels and operational readiness.
Problem it solves
A launch with no order, which wastes the first weeks when the impression is formed.
Scope
- Readiness assessment
- Launch phases and their timing
- A pre-launch marketing plan
- Operational readiness
- First-weeks indicators
- A fallback contingency plan
Outputs
- Launch plan
- Readiness checklist
- Launch calendar
- Tracking indicators
Not included
- Running campaigns
- managing the launch in the field
- obtaining licenses.
Typical duration
3 to 6 weeks
Durations are planning estimates for an average engagement. They vary with the size of the business and how fast information is provided, and they are not a promise to a client. The duration of each engagement is set in the written proposal you receive.
Next step
Start with our free diagnostic for a first, structured reading of your sales and customers, or contact us for a free first consultation with no commitment.