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New Market Entry and Expansion
Assessing a new market (a city, a country or a segment) and choosing the entry model and plan. The service ends at the entry decision and model; detailed operational expansion belongs to the Geographic or Operational Expansion Plans service.
Problem it solves
A business that wants to enter a market without knowing its attractiveness, requirements and risks.
Scope
- Selecting and assessing candidate markets against objective criteria
- General commercial and regulatory requirements from official sources
- Entry models: direct, partnership or agent
- A phased entry plan and a risk register
Outputs
- Market assessment report
- Recommended entry model
- Entry plan
- Risk register
Not included
- Legal advice and licensing procedures
- the actual formation (the Support through Formation Steps service)
- the detailed expansion plan (the Geographic or Operational Expansion Plans service).
Typical duration
6 to 10 weeks
Durations are planning estimates for an average engagement. They vary with the size of the business and how fast information is provided, and they are not a promise to a client. The duration of each engagement is set in the written proposal you receive.
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Next step
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